Our Story
A fragrance is a
prayer made visible
Shrim is a small, slow-craft attar atelier from HNMT Naturals — devoted to creating premium, alcohol-free fragrances rooted in Indian devotional tradition.
Philosophy
Sacred fragrances
for the everyday
For thousands of years, attars have been part of Indian sacred life — anointed on the body before pooja, offered at temples, worn by saints, kings and seekers alike.
Shrim honours that tradition. We create luxury attars in small, slow batches — distilled, alcohol-free, and made with intention. Each fragrance is designed to hold space for devotion, meditation and the quiet rituals of everyday life.
Pure ingredients
Real roses from Kannauj. Real sandalwood from Mysore. Real saffron from Kashmir. Sourced slowly, distilled by hand.
Pooja-safe purity
Always 100% alcohol-free, with food-grade and temple-grade carriers. Safe to apply on skin, on the deity, and during havan.
Quietly devotional
Each batch is offered with mantra before being bottled. A fragrance that carries its intention, drop by drop.
Available Now
Maa Lakshmi Attar.
Our signature fragrance.
Distilled with saffron, lotus and pure Mysore sandalwood — a calm, luminous fragrance worn during Lakshmi Pooja, Diwali and the moments that mark a new beginning.
SHOP NOW"Where there is fragrance,
there is presence."
— THE SHRIN PRINCIPLE